New FTC Guidelines on "Free Offers"

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New FTC Guidelines on "Free Offers"

02-17-2008, 10:34 AM,

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mandy Offline

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New FTC Guidelines on "Free Offers"

Quote: Online marketing firm ValueClick Inc. has agreed to pay $2.9 million in a settlement with the Federal Trade Commission over offers that promised free merchandise, but often required consumers to sign up for a trial membership or newsletter...

The settlement follows recent releases of guidelines for free online offers from the FTC and the Interactive Advertising Bureau, a trade association. The FTC says any conditions attached to free offers should be displayed conspicuously and close to the offer of free merchandise. The IAB guidelines add that any purchase required to obtain the reward items should be presented in the same color, font and size of the word free....

full article: http://www.internetretailer.com/dailyNews.asp?id=25405

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