New FTC Guidelines on "Free Offers"

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

New FTC Guidelines on "Free Offers"

02-17-2008, 10:34 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

New FTC Guidelines on "Free Offers"

Quote: Online marketing firm ValueClick Inc. has agreed to pay $2.9 million in a settlement with the Federal Trade Commission over offers that promised free merchandise, but often required consumers to sign up for a trial membership or newsletter...

The settlement follows recent releases of guidelines for free online offers from the FTC and the Interactive Advertising Bureau, a trade association. The FTC says any conditions attached to free offers should be displayed conspicuously and close to the offer of free merchandise. The IAB guidelines add that any purchase required to obtain the reward items should be presented in the same color, font and size of the word free....

full article: http://www.internetretailer.com/dailyNews.asp?id=25405

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Marketers should revise approach to the "4Ps"-- Product, Place, Price, Promotion	mandy	0	2,132	04-26-2006, 12:39 PM Last Post: mandy
	Advertisers may face public humiliation from FTC over adware	mandy	0	2,071	02-11-2006, 09:45 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 3 Guest(s)