Shopping Carts: Design and Usability Best Practices

[mandy]

Imagine that you are designing an online-store. Since stakeholders are only interested in the number of sells, the success of your work directly depends on how well you manage to drive users to the “Checkout”-button. In this case you might want to consider some design approaches which will set you apart from your competitors. After all, the probability that they’ve done it wrongly is extremely high.

One of the simplest examples of flawed design decisions is the incorrect use of the shopping cart icon — a traditional icon which stands for the virtual holding place for any products of the store. Used properly, this little yet powerful element can help users to buy a product as quickly and painless as possible. As such, it is essential for the purchasing procedure and therefore deserves to be considered carefully during the design process...

full article: http://www.smashingmagazine.com/2008/02/...practices/