Rewarding Your Most Loyal Customers

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Rewarding Your Most Loyal Customers

03-02-2008, 10:06 AM,

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mandy Offline

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Rewarding Your Most Loyal Customers

Quote:How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.

What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.

These folks are often rewarded by more catalogs in their mailbox and/or more promotional e-mails. This is good for you, but how can you make them feel like its good for them, too? What can you do to keep them from feeling like theyre being hit on one more time? ...

full article: http://multichannelmerchant.com/crosscha...mers_0219/

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