Rewarding Your Most Loyal Customers

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Rewarding Your Most Loyal Customers

03-02-2008, 10:06 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Rewarding Your Most Loyal Customers

Quote:How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.

What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.

These folks are often rewarded by more catalogs in their mailbox and/or more promotional e-mails. This is good for you, but how can you make them feel like its good for them, too? What can you do to keep them from feeling like theyre being hit on one more time? ...

full article: http://multichannelmerchant.com/crosscha...mers_0219/

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	10 Ways to Lose Customers	mandy	0	2,429	08-02-2008, 12:11 PM Last Post: mandy
	Engaging Customers Proactively to Boost Conversions	mandy	0	1,884	08-08-2007, 09:09 AM Last Post: mandy
	Should you address your customers by name?	mandy	5	3,489	04-18-2007, 07:58 PM Last Post: youroverheadbin
	Earning customers' trust is the name of the game	Kristijntje	1	2,071	03-19-2007, 06:11 PM Last Post: Boucher
	Customer Service Tips for Creating Lifelong Customers	mandy	9	4,947	03-15-2007, 04:15 AM Last Post: moonMAJiC
	Blatantly insulting your customers is acceptable...	mandy	3	2,621	01-19-2007, 11:52 PM Last Post: rose
	A Loyal Customer Spends More: Measuring Customer Loyalty Using NPS	mandy	0	2,126	10-02-2006, 09:46 AM Last Post: mandy
	Angry Customers use Web to Shame and Humiliate Companies whose Service Sucks	mandy	1	2,296	07-05-2006, 11:57 PM Last Post: Anita
	Winning Back Your Customers' Trust	mandy	0	2,141	04-12-2006, 08:29 AM Last Post: mandy
	Providing Too Much Customer Service Can Drive Away Customers	mandy	4	3,529	04-10-2006, 11:44 PM Last Post: bargainbloodhound

Forum Jump:

Users browsing this thread: 1 Guest(s)