24 Strategies For Marketing During A Downturn

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24 Strategies For Marketing During A Downturn

04-13-2008, 07:35 AM,

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mandy Offline

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24 Strategies For Marketing During A Downturn

Quote:SUMMARY: In an economic downturn, it's clear: no efforts or resources can be wasted. Marketers really need to focus on the industries, customers and regions that offer the most cost-effective ROI.

In Part 2 of our Special Report on marketing during an economic downturn, we reveal strategies that B-to-C and B-to-B marketers are using right now to improve their ROI. Includes:
- Finding more leads with low-cost tactics
- Up-selling and cross-selling to existing customers
- Getting tangible results with Web 2.0

full article: http://www.marketingsherpa.com/article.html?ident=30492

download the 33-page report here: http://www.marketingsherpa.com/Reports/D...eport2.pdf

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