Ecommerce Websites: Revisiting the Home Page - Optimization Tips

[mandy]

When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed home page is essential to having a successful e-commerce business: it instills confidence, raises the level of engagement, increases search engine visibility, and removes barriers to access and to purchase.

The home page is the most important page on your Website; it gets more views from users and more weight from the search engines than any other page. This is an opportunity you won't want to squander.

A “usable” home page is efficient and intuitive: It's quick and easy for your visitors to navigate and interact with in order to reach their desired goal — a goal that often aligns well with your goals, e.g., online purchase, catalog sign-up. A visitor should not be made to think too hard in order to accomplish that goal...

full article: http://multichannelmerchant.com/webchann...sign-tips/