Using Your Site's FAQ Page As A Sales Tool

[mandy]

The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use this page as a sales tool.

Did you think of that? If not, you’re losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions.

full article: http://www.searchengineguide.com/thackst...2_kt1.html

[valleygirl]

It never crossed my mind to use it as a sales tool. 

[regic]

FAQ pages are generally well-trafficked areas of your site.

Not really.