Why is multi-channel expansion important to your long-term business growth?

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Why is multi-channel expansion important to your long-term business growth?

In March 2008, ChannelAdvisor partnered with independent research firm JupiterResearch to determine the fundamental issues driving multi-channel online retailing.

The results of this study will help you discover the benefits and the challenges of multi-channel retailing, where to start, when to outsource and how to measure your revenue potential across channels.

Highlights from the survey results:

Among those retailers who reported using multiple online channels:

    * 75% enjoy increased sales.
    * 80% realize increased customer acquisitions.
    * 71% report significant growth in qualified customers.
    * Over 60% cite the ability to target new demographics and enhance lifetime customer value.

download free whitepaper (free registration required): http://www.channeladvisor.com/products/7...00jj2.html