Using Google Analytics Ecommerce Reports to Improve PPC Campaigns

[mandy]

Using the Google Analytics e-commerce reporting tools allows me to determine where the majority of my revenue is coming from, what products my customers are buying, average order value, total number of web-based sales, and conversion rates and much more!  From there I can make bid adjustments on keywords and revenue sources within my PPC account that are performing well or not so well. It’s a great way to improve your ROI.

There are three reports I use on a daily basis that help me manage my PPC account to get better results.

  1. Revenue by Medium
  2. Revenue by Product
  3. Revenue by Keyword...

full article: http://www.ppchero.com/2008/06/05/3-goog...campaigns/