E-retailers must invest a lot more to keep customer loyalty

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E-retailers must invest a lot more to keep customer loyalty

05-19-2008, 10:47 AM,

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mandy Offline

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E-retailers must invest a lot more to keep customer loyalty

The stream of new online shoppers is slowing and etailers must work harder to increase sales from existing customers...

Quote:Whos not online

110 million U.S. adults do not shop online. Who are they?

* 55 million U.S. adults do not use the Internet.
* Nearly 36 million (74%) adults 62 and older do not shop online.
* About 12 million Internet users do not shop online for fear of providing personal or payment information to web sites.
* Consumers with dial-up Internet connections at home are less likely to shop online than those with broadband connections (59% versus 74%). That means 34 million dial-up users as well as 21 million consumers with broadband do not shop online.
* Minorities are less likely to shop online:
* 17 million African-American adults (59%) do not shop online
* 19 million Hispanics (58%) do not shop online. Among Hispanics, language proficiency is a key indicator of Internet use. Only 32% of Spanish-dominant Hispanics use the Internet, versus 78% who are English-dominant and 76% who are bilingual.

full article: http://www.internetretailer.com/article.asp?id=26243

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