Case study: NASCAR's success with Loyalty Programs

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Case study: NASCAR's success with Loyalty Programs

01-17-2007, 10:13 AM,

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mandy Offline

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Case study: NASCAR's success with Loyalty Programs

Quote:Sure, getting consumers to join loyalty programs by offering incentives is a proven tactic in marketing. However, making the program consistently meaningful is another hurdle altogether. After all, you want users to be active. Discover how a sports organization added a shopping platform and built hundreds of partnerships to keep their newly established loyalty program fresh. Includes credit card partners, sign-up tents and pizza boxes. Strategies, tactics, results and creative samples

full article: http://www.marketingsherpa.com/sample.cfm?ident=29837

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