Blame it on Comparison Engines: Shopping Cart Abandonment Rises in Q1

[mandy]

Consumers were more likely to click off an e-commerce site after viewing just one page and to abandon shopping carts in the first quarter than they were a year ago, according to data compiled by e-commerce platform provider MarketLive Inc. This reflects more shoppers using search engines and many comparison shopping for the best price, MarketLive says.

The shopping cart abandonment rate went up 2.7% from 57.88% in Q1 2007 to 59.43% in the first quarter of this year, while “one-and-out” visits to e-commerce sites jumped 18.9% from 32.94% to 39.15%...

full article: http://www.internetretailer.com/dailyNews.asp?id=26449