Online Shopping Comparison Sites Attracting More Visitors

[mandy]

Group Predicts Online Shopping Comparison Sites Are Going to Play Key Role in Upcoming Holidays

To grab more consumer eyeballs, they've laid on new features. Some are tracking more merchandise, others using the latest technology to alert shoppers to moneysaving deals or warn them about fraud risks. Still others supplement their price comparisons with product reviews and hard-to-find coupons.

Though they are attracting more traffic, none of the comparison sites so far have been able to establish themselves as indispensable e-commerce hubs. Most online shoppers still begin their research on the home page of a major Internet search engine, such as Google Inc. or Yahoo, forcing the comparison sites to advertise heavily to attract traffic.

full article: http://biz.yahoo.com/ap/051118/shopping_power.html?.v=4