Meta-Tag Optimization Tips

[mandy]

Meta-tag descriptions and search behavior

Since some major search engines use meta-tag descriptions when displaying a page's (or file's) listing, it is important to write meta-tag descriptions that accomplish the following:

    * Encourage searchers to click on the link to your web page
    * Reinforce content that is already available (and visible to users) on the page
    * Help to obtain top search engine positioning in the search results that use meta-tags to determine relevance

How listings are displayed in search results is very, very important. I often feel as if search engine advertisers have a better grasp of display effectiveness than SEO professionals. Snippet length and term highlighting greatly affect a listing's clickability...

full article: http://searchengineland.com/080529-075516.php