Trends in M-Commerce

[mandy]

M-Commerce Concerns

In order for the m-commerce trend to really take off, though, some consumers' concerns will need to be addressed, most notably: security, airtime charges, and reliability. According to Nielsen:

    * 41 percent of data users who do not participate in mobile commerce say security is their biggest concern
    * 23 percent say they worry about being charged for the airtime
    * 21 percent say they don't trust that the transaction will be completed

However, if retailers can prove that these mobile transactions are "safe, affordable, and efficient," says Covey, "...more consumers will come to view mobile shopping as a compelling and viable option."

full article: http://www.readwriteweb.com/archives/wan..._phone.php

A related article:

Mobile commerce is today—it’s happening, and millions of consumers are along for the ride. Nielsen Mobile, part of research giant The Nielsen Company, reports 9.16 million U.S. mobile phone users, 3.6% of the total 254.5 million, have used their phones to pay for goods and services, through avenues including wireless carrier portals, m-commerce sites and text messages. What’s more, 49% of the 94 million mobile phone users with data service—the ability to access the Internet from a mobile device—expect to participate in mobile commerce in the future...

full article: http://www.internetretailer.com/dailyNews.asp?id=26794

[zton82005]

Thank you for that tip. . I'll b guided. . I'm into e-commerce business right now so that would be big help. .  tolensmiley: