The iPhone's impact on M-commerce

[mandy]

While the optimized sites and downloadable applications designed for other smartphones can be just as speedy and efficient, sites and apps for the iPhone and its direct competitors do have a leg up in some areas.

The iPhone and its direct competitors, for instance, enable a more thorough multi-channel shopping experience than most other smartphones. Shoppers with any smartphone with wireless data access can compare prices while in bricks-and-mortar stores by accessing m-commerce sites such as PriceGrabber.com, Barcle.com or Amazon.com. Shoppers with iPhones get more because of the richer experience the devices offer.

“Retailers can optimize sites for iPhones with very rich customer reviews functionality,” says Martin of the Yankee Group. “Being able to read customer reviews in a store in a quick and unfettered way can help eliminate decision-making apprehension. If you can provide much of the information available on an e-commerce site at the point of sale, that is a tremendous opportunity.”...

full article: http://www.internetretailer.com/article.asp?id=28297