Paid versus natural search

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Paid versus natural search

07-06-2008, 12:58 PM,

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mandy Offline

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Paid versus natural search

Quote:Getting the balance right between paid search (Search Engine Marketing) and natural search (Search Engine Optimisation) can be a delicate operation. Get it wrong, and you can waste precious marketing dollars. Get it right, and you'll reap maximum rewards in terms of conversion and sales. Keep it right, and you'll be the envy of the marketing community.

There are several common misconceptions about which tool is more effective as part of an online campaign. In this article, I'll clear those up, while offering some solutions on striking the correct balance.

The first thing to consider when looking at a search-marketing program is that there is no single 'magic bullet'. Depending on the situation, on the product, on consumer behaviour and on the campaign, there are reasons why paid might be preferable to natural search or vice versa, or why a combination of the two might always be the best bet...

full article: http://imediaconnection.com/content/19769.asp

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