AdWords: Trying to find the hole in your quality score chain

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AdWords: Trying to find the hole in your quality score chain

07-27-2008, 10:37 AM,

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Kristijntje Offline

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AdWords: Trying to find the hole in your quality score chain

Quote:One of the biggest frustrations for an AdWords advertiser is when a minimum bid for highly relevant keywords jump from a few cents to a few dollars without any seemingly reasonable explanation. The keyword, ad copy, and landing page can all be highly relevant. The CTR could be above 5%. The keyword converts well. Users are obviously happy to be clicking on your ads. However, when Google updates the quality score, there are days when logic and minimum bids seem to disagree.

Besides screaming at Google and calling the AdWords system illogical, what should you do next? Below is a step by step diagnosis procedure for trying to find the hole in your quality score chain...

full article: http://searchengineland.com/080725-204900.php

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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