Analysis of UK, Germany Online Shopping Behavior

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Analysis of UK, Germany Online Shopping Behavior

08-02-2008, 12:37 PM,

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mandy Offline

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Analysis of UK, Germany Online Shopping Behavior

Quote: Online retailers in the UK are benefiting from the wide use of English in the online world, says a new report from payment processor Pago eTransaction Services GmbH. 55% of sales at UK retail sites are to foreigners. By contrast, less than 5% of sales at German sites are to foreigners.

The same report, which analyzes online shopping behavior across Europe, confirms that hard-working Germans arent frittering away their work days at retail sites. The peak period for online shopping in Germany is 8 to 10 p.m., while in the UK its 2 to 4 p.m.

At UK sites, nearly a third of international customers are from countries outside Europe, especially the USA and Asia...

full article: http://www.internetretailer.com/dailyNews.asp?id=27311

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