Analysis of UK, Germany Online Shopping Behavior

[mandy]

Online retailers in the UK are benefiting from the wide use of English in the online world, says a new report from payment processor Pago eTransaction Services GmbH. 55% of sales at UK retail sites are to foreigners. By contrast, less than 5% of sales at German sites are to foreigners.

The same report, which analyzes online shopping behavior across Europe, confirms that hard-working Germans aren’t frittering away their work days at retail sites. The peak period for online shopping in Germany is 8 to 10 p.m., while in the UK it’s 2 to 4 p.m.

At UK sites, nearly a third of international customers are from countries outside Europe, especially the USA and Asia...

full article: http://www.internetretailer.com/dailyNews.asp?id=27311