Using Multi-Currency Payment Processing to Increase International Sales
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08-09-2008, 10:21 AM,
Post: #1
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Using Multi-Currency Payment Processing to Increase International Sales
Quote:In addition to Internet usage growing much faster outside the U.S., countries that have the strongest purchasing power are also outside the U.S. like those in the European Union, says Melissa Jones, vice president of U.S. Sales and Relationship Management for Planet Payment, an international payment processor. Planet Payment helps banks process multi-currency transactions, as well as helping merchants directly implement the tools they need for multi-currency processing. International purchasers are able to pay a higher price point these days. Merchants have the ability to reach the basis of consumers in the world where Internet usage is growing, and the ability to reach a customer base able to spend more for each product than a U.S. consumer. full article: http://www.practicalecommerce.com/articl...onal-Sales |
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