What not to do when your business is up shit's creek without a paddle

[mandy]

Do not simply do these when times get tough:

    * Add fees without adding some value with those fees (The airline raise).
    * Grossly increase prices to accommodate for lost revenue.
    * Unilaterally change contract terms (Think AT&T and Verizon).

Be careful doing these:

    * Placing customers in opt-out programs.
    * Cutting the variety of the products you offer.
    * Dramatically changes or adding confusing policies and / or pricing structures.

full article: http://www.ecommerce-blog.org/archives/w...get-tough/