Balancing Paid and Organic Search; Using Paid Search During Site Redesigns

[mandy]

Site Redesigns and the Paid-Organic Mix

The interaction of paid and organic search is extremely important in times of site-wide redesign. Redesigns can be complicated and, if not properly organized, negatively impact organic search results.

Mentally prepare yourself for the long road ahead when redesigning. SEO recommendations must be included at every step of the design and implementation process.

Paid listings will help maintain visibility during the transition period. Changes that affect organic rankings may be slow to take shape, often taking several months. Paid listings can add much-needed support at these times...

full article: http://searchenginewatch.com/showPage.html?page=3631280