Using the recession as an opportunity to gain an advantage over your competitors

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Using the recession as an opportunity to gain an advantage over your competitors

11-05-2008, 11:10 AM,

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mandy Offline

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Using the recession as an opportunity to gain an advantage over your competitors

Quote:In order to successfully market to customers, it is important to know the attributes and behaviors of your customer base so that you can run personalized marketing campaigns targeted to specific customer characteristics. These personalization features typically include the following:

* Designing specific marketing campaigns tailored to the specific customer type;
* Offering loyalty programs to reward high-frequency customers and maximize repeat sales;
* Tracking conversion rates of each campaign and refining future campaigns based on past experience;
* Capturing details of customers shopping activities including styles purchased, customer feedback, last date of purchase, returns and reasons for abandonment of an online purchase; and
* Monitoring customer feedback on a regular basis in order to gauge store performance...

full article: http://ecommercetimes.com/story/Stop-Giv...65031.html

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