Ecommerce, SEO, and PageRank Sculpting

[Kristijntje]

A relatively simple SEO linking strategy can improve how well and how often your store's product pages are indexed and displayed in organic search engine results.

This linking technique goes by several names. Bruce Clay Inc., an Internet business consultancy, refers to it as "siloing." SEOmoz uses the term "PageRank sculpting." And the Search Engine Roundtable called it "bot herding" in a recent discussion. While these names and practitioners claim subtle differences in meaning and application, the general technique seeks to concentrate PageRank on a site's most important landing and product pages, improving how those pages perform in search engine results. ...

full article: http://www.practicalecommerce.com/articl...ing-Tactic