Getting More Out of Your Web Site: Web Analytics Helps Increase Conversions

[regic]

...there's a big difference between the number of hits your Web site gets and the number of sales. A good Web analytics program, used properly, can increase a small business's customer conversion rate (hits that turn into sales) by 15 percent...

...insight into customer behavior is a key reason why many e-commerce sites, large and small, turn to Web analytics programs. Such programs not only tell you where your customers are coming from, but how they use — or don't use — your site...

...Knowing from where or how users come to your site is also critical in terms of how to allocate precious marketing and advertising dollars.

full article: http://www.ecommerce-guide.com/solutions...hp/3567091