Online Shoppers Most Likely to Browse and Purchase During Business Hours

[mandy]

Online Shoppers Most Likely to Browse and Purchase During Business Hours on Weekdays

While the internet may allow for shopping twenty four hours a day, seven days a week, the reality is that online consumers do most of their browsing and buying during business hours on weekdays. According to data from the LIVEmark Index released today by Coremetrics... leading retail sites received 40% more visits and 53% more purchasing visits on weekdays than they did on weekend days during the month of September. A majority of these weekday visits and purchases occur during daytime hours.

"eCommerce companies seeking to cost effectively reach consumers must pay special attention to the timing of their campaigns...

Conversion data revealed that visits during daytime hours on weekdays were 15% more likely to result in a purchase than visits during the evening. Site visits and purchasing visits for leading retailers peaks at mid-day on weekdays, between 1:00 and 2:00 PM CST, making mid-day promotions especially important to product exposure and sales....

full press release: http://biz.yahoo.com/prnews/051114/sfm048.html?.v=30

related topic: http://community.tuliptools.com/index.ph...216.0.html

[maggie777]

Web site: True, 9 to 5 is best.
eBay: Weekends are busiest.

[amy]

:ditto: --I think.  our ebay sales are so few and far apart I lose track 

[rose]

Business hours are anytime I'm awake therefore I do all my shopping during business hours