How Google Tamed Ads on the Wild, Wild Web

[bargainbloodhound]

FIVE years ago, Web advertisers were engaged in an ever-escalating competition to grab our attention. Monkeys that asked to be punched, pop-ups that spawned still more pop-ups, strobe effects that imparted temporary blindness - these were legal forms of assault. The most brazen advertiser of all, hands down, was X10, a little company hawking security cameras, whose ubiquitous "pop under" ads were the nasty surprise discovered only when you closed a browser window in preparation for doing something else.

Today, Web advertisers by and large have put down their weapons and sworn off violence. They use indoor voices now. This is a remarkable change...

full article: http://www.nytimes.com/2005/11/20/busine...0digi.html

[rose]

Monkeys that asked to be punched

I enjoyed punching him.  :monkeybunny: