Every Keyword Has A Season

[mandy]

Some keyword prices are seasonal, showing a sharp increase around the holidays. Zoom in on that holiday timeline and we find some seasonal keywords are more seasonal than others. Some category prices increase before Christmas, some after, and others hold strong the entire season.

"Every category has a unique seasonal pattern - with dramatic differences in how pricing and volume run-up to and through the holidays," ...

"The classic patterns experienced by traditional retailers don't always translate directly into the online world and search marketers have to be constantly on watch. The cost of doing business can change dramatically for these guys in just a few days time."

full article: http://www.webpronews.com/topnews/topnew...eason.html