Experian acquires shopping comparison site PriceGrabber for $485 million

[mandy]

In the third major shopping comparison engine sale transaction in the past seven months, PriceGrabber.com has been purchased for $485 million plus expenses by Experian, a company that manages consumer credit information and marketing interactions for companies over the Internet.

The acquisition supports Experian’s strategy of acquiring complementary businesses that provide new products, new data or entry into new vertical or regional markets while leveraging the company`s core assets of deep roots in the consumer credit information business, the company says.

full article: http://www.internetretailer.com/dailyNews.asp?id=17019