Online Retailers Urged To Form Clear Return Policies

[mandy]

The National Retail Federation has some advice for online retailers this year: establish a coherent returns policy. Retailers that implement a convenient return policy this year may actually see higher sales, more repeat customers and better visibility into operation.

How retailers handle returns processing for a refund has a direct coloration with the satisfaction consumers have with the retail store, Silverman said. But then re-gifting on eBay is always an option if you get stuck.

full article: http://www.techweb.com/wire/ebiz/175003745