What's Behind All These Comparison-Shopping Buyouts?

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What's Behind All These Comparison-Shopping Buyouts?

12-19-2005, 10:31 AM,

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mandy Offline

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What's Behind All These Comparison-Shopping Buyouts?

Quote:So what's with the interest in the online comparison-shopping search engine category?

Corporations like Yahoo Inc., eBay Inc. and E.W. Scripps Co. collectively have spent $1.6 billion since last year buying the pan-European Kelkoo, Shopping.com and Shopzilla, respectively. And now marketing services giant Experian bought PriceGrabber.com for $485 million.

"I think the reason why there's such fascination for the comparison-shopping search business is that we operate in the sweet spot area: commercial search," said Harry Tsao, co-founder of Smarter.com, Monrovia, CA, one of the few major independent comparison-shopping services left.

full article: http://www.dmnews.com/cgi-bin/artprevbot...e_id=35098

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