E-mail entrenched in personal, professional life as usage blends

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E-mail entrenched in personal, professional life as usage blends

01-02-2006, 11:18 AM,

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mandy Offline

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E-mail entrenched in personal, professional life as usage blends

Quote:...Consumer E-mail survey found that despite issues such as spam and viruses, e-mail continues to drive online and offline commerce, with 78% of respondents reporting making a purchase as a result of an e-mail, and 59% redeeming an e-mail coupon in a store.

This years study shows that e-mail is firmly entrenched as a critical communications tool for the majority of consumers,...

The survey also suggests e-mails importance to branding. 74% of respondents cited a brand I know and trust as the element most likely to drive a response to an e-mail.

full article: http://internetretailer.com/dailyNews.asp?id=17125

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