Search Engine Strategies 2006 Conference & Expo New York 27/2/06-2/3/06

[mandy]

Search Engine Strategies 2006 Conference & Expo New York
27 February 2006-2 March 2006
Hilton New York
New York, NY

The Premier Event for Search Engine Marketing & Optimization

Fundamentals
For those new to search engine marketing, we have a number of standing sessions that will be returning. These are designed to help ensure anyone gets to grips with the fundamentals.

Search Advertising Sessions
For those who are ad buyers or more interested in the paid listings side of search engine marketing,

Organic/Free/Natural Listings Sessions
Some people are looking specifically to improve the free traffic they get from search engines.

Link Building Sessions
Links are a crucial part of doing well with search engines, and SES has focused sessions that cover the area of linking:

Conversion & Metrics Sessions
The conference also focuses on the fact that search engine marketing isn't just about gaining traffic but instead getting traffic that converts. To help, SES offers these sessions that focus on conversion and measuring the success of campaigns,

Public Relations & Buzz Marketing
Interest in how sites can improve search visibility with blogs, RSS and news content plus use search to deal with public relations continues to grow.

Vertical Search Sessions
Vertical or specialized search continues to grow in importance as a traffic source, and Search Engine Strategies have these sessions that cover local, shopping and other vertical search areas:

more info and full schedule of sessions and exhibitors: http://www.jupiterevents.com/sew/winter06/index.html