Managing web site visitor expectations leads to increased customer satisfaction

[mandy]

Designing a satisfying experience

What we can cull from all that are some important kernels of how to design eye-catching, attention-gathering, memory-branding material. Here's the list:

  1. Lay out your most meaningful and branding elements in a visual clock pattern.
  2. Have three to four graphics on your page
        1. -- not counting banner and menu if the menu is horizontal and visually attached to the banner
        2. -- but definitely including the menu if the menu is vertical and visually detached from the banner.
  3. Have these three to four graphics
        1. -- specific to what visitors came to your webpage looking for
        2. -- or what people picked up your marketing material to learn.
  4. Use these three to four graphics to draw the eye to
        1. -- a website's branding animation (which runs just once upon visitor entry)
        2. -- or collateral material's branding statement.

full article: http://www.imediaconnection.com/content/7890.asp