E-Commerce Site Design: Category Pages

[Kristijntje]

An e-commerce site's category pages are like a friendly virtual salesperson: These pages help shoppers find what they want by presenting a well-organized grouping of products.

A good category page will offer not just a number of products, but also a number of ways to sort them (price, style, specs). The best category pages actually help clinch the deal by offering such a sensible grouping that they almost read the customer's mind...

The well-designed category page never offers a series of links that are undifferentiated; links must be descriptive and organized into obvious categories.

There's a good reason that some e-tailers don't properly group and organize their products: it's hard to do. "You've go to think about each category on its own - what are the criteria for each one?"...

full article: http://www.ecommerce-guide.com/solutions...hp/3581446