Digg CEO says move over GEEKS, we're opening the doors to non-techies too

[regic]

Digg.com CEO Kevin Rose said at the eBay Developers Conference that Digg will be getting a makeover and expanding its focus to include world news, entertainment and other subjects.

[jezebel]

It'll become a second rate version of Google News. Goodbye Digg! 

[mandy]

More on "the new" Digg:

It has worked for geeks, but can the popular Digg technology news site -- an enormous online water cooler that attracts masses of readers who determine the top and most-viewed article rankings -- surface with success in mainstream news?

Fans of Digg, which has grown to rival other Internet news giants such as Google and Slashdot, say that bringing a wider variety of news into the mix is a natural evolution for the social-networking-style news site.

Users will now have more control over what they see on their customized Digg pages, according to Digg Founder and Chief Architect Kevin Rose, and in mid-July new tools will offer a visual overview of every story coming into the site as well....

full article: http://www.ecommercetimes.com/story/QZze...ream.xhtml