Punters wasting time with e-commerce search engines

[mandy]

Consumers who visit multiple search engines looking for the best prices or products may be wasting their time because results vary little between sites, US researchers claimed today.

"What we learned is that there is little benefit for consumers who occasionally shop online to visit various search engines for product comparisons as those engines basically return nearly identical results in terms of effectiveness," said Dr Jansen.

The study also indicated that sponsored links paid for by businesses are no more relevant to consumers than organic or non-sponsored links which are returned automatically by a search engine's algorithms...

full article: http://www.infomaticsonline.co.uk/vnunet...rce-search