U. K. consumers are still mostly swayed by price rather than loyalty

[mandy]

U. K. consumers are still mostly swayed by price, despite businesses' attempts to win customers' loyalty in other ways.

Consumers chase prices before considering other benefits, at least in Great Britain, according to a recent study conducted by YouGov. The study, sponsored by Catalina Marketing, indicates that reward point programs--a staple of current business practice--are effective, but not as much as companies might hope.

Not surprisingly, the biggest influence on what brings customers back to the same retailer is discounted prices, cited by 40 percent of respondents as the most persuasive factor. Just behind discounts were the buy-one-get-one-free offer and its kin, with 35 percent of respondents naming such sales the most important influence. Earning loyalty/reward points was the persuasive factor just 10 percent of the time...

full article: http://destinationcrm.com/articles/defau...cleID=5856

[maggie777]

Wouldn't that depend on the merchandise category to some extent?