4 Tips on Using Email to Increase Customer Retention

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4 Tips on Using Email to Increase Customer Retention

02-27-2006, 11:27 AM,

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mandy Offline

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4 Tips on Using Email to Increase Customer Retention

Quote:Customer satisfaction is the driving factor in your retention efforts. Since retained customers spend more money per sale, buy more frequently, refer others and cost less per sale, all evidence points towards the importance of keeping your customers happy...

Email is one of the best ways to retain customers and increase customer satisfaction because it establishes personal, useful and timely communication...

Tip #1: Personalization and customization are key...
Tip #2: Ideas for maximizing product use...
Tip #3: Follow-up on previous emails...
Tip #4: Up-sell and cross-sell...

full article: http://www.imediaconnection.com/content/8349.asp

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