New online merchandising and marketing technology developments

[Kristijntje]

Some of the new technologies discussed in the article are price comparison by mobile phone, new uses for RSS, fuzzy search, e-catalogs, and other applications.

Smart marketers have always known that the customer is king, but a look at what’s on the drawing board and entering the marketplace at technology developers suggests online retailers will soon have even more new ways to give shoppers royal treatment.

The theme of shopper empowerment characterizes much of what’s currently on the minds and in the labs of developers and the online marketers they target. Providers are reworking technology initially deployed in other sectors or available only to site operators on the backend and rolling it out directly to the consumer web interface. They’re figuring out new ways to segment online content according to consumers’ preferences and deliver it in richer formats. It’s all geared toward an improved shopping experience—and improved sales.

full article: http://www.internetretailer.com/article.asp?id=17751