How a tire retailer boosted sales with Google Analytics

[mandy]

Using Google Analytics over the last several months, Discount Tire has leveraged data on customer activity that has led to increased sales and fewer customers leaving its site without making a purchase, the retailer says.

Discount Tire used Google Analytics to determine, for example, the most effective language to use in its checkout process. By replacing the note on its checkout button from “Purchase and make a reservation” to “Check out and make a reservation,” it led to a 14% increase in sales in a single week, says e-business supervisor Mike Bolland...

full article: http://www.internetretailer.com/dailyNews.asp?id=17864

related topics:
Google Launches Google Analytics and Conversion University
http://community.tuliptools.com/index.ph...266.0.html
Getting More Out of Your Web Site: Web Analytics Helps Increase Conversions
http://community.tuliptools.com/index.ph...496.0.html