Can Google Analytics Stay Objective and Unbiased?

[Kristijntje]

The Web analytics market is heating up, as evidenced by at least two recent high-profile business deals in this area. Google entered the picture with a successful US$30 million bid for Urchin last spring, and NetIQ sold WebTrends to a group of company executives for more than $90 million. The name of the game in e-commerce environments is in increasing conversions, and Web analytics plays a key role in measuring initiatives.

Indeed, Web analytics is entering a coming-of-age period, where the use of tools that collect data on Web site users' behavior is becoming part and parcel of doing business online. This market is expected to explode in the very near term...

A heated debate is brewing around Google Analytics with competitors launching criticisms. Omniture, for one, says Google's solution fails to provide the ongoing service and support needed to make online marketing initiatives strategic for businesses...

full article: http://ecommercetimes.com/story/8qG1g7jq...ased.xhtml

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