B2B Sites Plagued by User Experience Woes due to Poor Site Design

[mandy]

B2B Web Sites Are Dropping the Ball
Poor site design, lack of pricing information, and user registration are found by a new study to be the primary culprits in user experience woes.

Most B2B Web sites provide a far worse user experience than their B2C cohorts, despite the money at stake in B2B opportunities. The result, according to new research by the Nielsen Norman Group, is that people using B2B sites accomplish what they set out to do only 58 percent of the time, as opposed to 66 percent of the time for consumer e-commerce sites.

"Most companies haven't realized yet that the Web has reversed the relationship between companies and customers," ..."Most interactions are now demand-driven and you either give people what they want or watch them abandon your site for the competition." ...

full article: http://www.destinationcrm.com/articles/d...cleID=6092