B2B Meets Web 2.0

[mandy]

3 part article:

It used to be so simple. A public relations specialist would send press releases to the major papers, make some calls, and read his client's news in the paper the next day. However, the emergence of Web 2.0 means the entire PR game has changed...

Blogs, vlogs, e-communities and social networks, Internet forums, message boards, chat rooms, wikis, podcasts, webcasts, videocasts, RSS (really simple syndication) feeds -- these online social media platforms are now in play in the B2B relationships that organizations have with their vendors, suppliers, partners, contractors and other third-party value-chain entities leading all the way to the end customer. Social media-based approaches to B2B marketing -- treating business contacts as consumers first -- emphasize listening to what those contacts have to say...

part 1: http://www.ecommercetimes.com/story/6293...1211192674

Marketing 1.0: Promoting, buying and/or selling in a market.

Marketing 2.0 (aka social media marketing): Identifying, educating and influencing the Internet Over 800,000 High Quality Domains Available For Your Business. Click Here. blogosphere, reputation aggregators, e-communities and social networks. Leveraging conversational online buzz to increase product anticipation and target a specific demographic. Tapping news aggregator Web sites like Digg, Mixx, Del.icio.us and Newsvine to share content and reach new customers. Releasing video clips, news and pictures through social networking sites in order to gain brand equity and increase product awareness.

B2C (business-to-consumer) e-commerce has been fully engaged by Marketing 2.0/SMM, and now it's B2B's turn...

part 2: http://ecommercetimes.com/story/B2B-in-a...62988.html

[mandy]

part 3:

Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparently. Narrowcast B2B Web video programming has completely changed the old TV newsroom paradigm....

full article: http://ecommercetimes.com/story/B2B-in-a...63095.html