B2B Meets Web 2.0
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05-19-2008, 10:27 AM,
Post: #1
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B2B Meets Web 2.0
3 part article:
Quote:It used to be so simple. A public relations specialist would send press releases to the major papers, make some calls, and read his client's news in the paper the next day. However, the emergence of Web 2.0 means the entire PR game has changed... part 1: http://www.ecommercetimes.com/story/6293...1211192674 Quote:Marketing 1.0: Promoting, buying and/or selling in a market. part 2: http://ecommercetimes.com/story/B2B-in-a...62988.html |
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05-24-2008, 09:12 AM,
Post: #2
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Re: B2B Meets Web 2.0
part 3:
Quote:Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparently. Narrowcast B2B Web video programming has completely changed the old TV newsroom paradigm.... full article: http://ecommercetimes.com/story/B2B-in-a...63095.html |
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