10 traffic metrics to watch to ensure quality ecommerce site performance

[mandy]

When it comes to web analytics, there is no shortage of measurements retailers can take to understand how their site is performing. On average, most retailers track hundreds of metrics daily, weekly and monthly. All this data helps them understand how and why browsers convert to buyers, which portions of their site or promotions are working effectively and which are not...

Following are 10 key areas of performance measurement that most retailers have—or should have—at the top of their lists, and the insights the data gleaned from those metrics can provide.

1. Study Site Search Results—and Non-Results...
2. Optimize the Home Sweet Home Page...
3. Know What Works on Landing Pages...
4. Use the Shopping Cart for More Than Just Checkout...
5. Look at the Look-to-Book Ratio...

full article: http://www.internetretailer.com/article.asp?id=18400