Survey shows different segments of blog readers have distinct characteristics

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Survey shows different segments of blog readers have distinct characteristics

04-27-2006, 10:06 AM,

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mandy Offline

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Survey shows different segments of blog readers have distinct characteristics

Quote:The long tail is growing appendages. A new survey released today of over 36,000 readers of blogs shows different segments of blog readers have distinct characteristics. Conducted by the Blogads network, the study breaks out blog audiences into four categories: readers of political, gossip, mom and music blogs...

"I think most advertisers look at blog advertising as more inventory," observed Ian Schafer, CEO of agency Deep Focus, who believes many buy blog media simply to boost their impression count, rather than thinking of how they can target segmented communities...

On one point many seem to agree: podcasts. Though often perceived as early-adopters of new media forms, most blog readers don't listen to them. In fact, 62 percent of music blog readers, 75 percent of political blog readers, 77 percent of mom blog readers and 80 percent of gossip blog readers said they never listen to podcasts...

full article: http://www.clickz.com/news/article.php/3601636

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