Online retailers begin to embrace product videos and interactive multimedia

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Online retailers begin to embrace product videos and interactive multimedia

05-16-2006, 09:42 AM,

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mandy Offline

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Online retailers begin to embrace product videos and interactive multimedia

Quote:ONLINE retailers have been using product videos for years, and with few exceptions have succeeded only in irritating customers with glitchy pictures or leaving them slack-jawed with boredom.

But retailers and others might be starting to crack the code. "Retailers are trying to figure out how to put the dopamine of in-store experiences into the online experience," said Patti Freeman Evans, an analyst with JupiterResearch, a technology consultancy. "You walk into a store and see all these wonderful things you didn't know you needed and the endorphins take over. Video may be one way to re-create that online."...

full article: http://www.nytimes.com/2006/05/15/techno....html?_r=1&oref=slogin

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