Eliminating the Summertime E-tailing Doldrums

[mandy]

Summertime is fast approaching. Many e-tailers embrace this time of year with excitement, while others are plagued with fear. Why? The difference lies in that some e-tailers sell products that are ripe for the summer months--think a swimsuit apparel e-tailer--while others who sell ski equipment may be bracing for a few slow months.

It's always been my experience--unbiased, of course as a marketer--that e-tailers should be spending on marketing when times are good as well as when they are bad. Spending on marketing when times are good usually ensures you of taking a larger slice of the pie, while spending when times are bad ensures you a better chance of overall business survival and recovery...

full article: http://www.inc.com/resources/ecommerce/a...sorte.html